were under 450,000, but Kelley Blue Book says sales surpassed 800,000 in 2022 and are expected to top one million this year - dealers remain cautious about the timelines outlined by the auto companies. While EV sales are increasing rapidly - as recently as 2021, total battery-powered electric vehicle sales in the U.S. "By contrast, Toyota has only 1,482 and sells more vehicles than Ford."īut she expects more Ford dealers will opt in at a future date, once they observe a meaningful consumer shift to EVs. "Keep in mind Ford has over 3,000 franchises in the U.S.," Kerrigan said. "To some, Ford's approach is a way to weed out the smaller dealers who are unwilling to make the EV investment," said Erin Kerrigan, founder and managing director. Kerrigan Advisors, which works with dealership groups on sales and acquisitions, noted that Ford, relative to some top global competitors, has a relatively large dealership network to manage through the EV transition. And finally, EVs won't approach affordability in the short term without dealers making these funds available to consumers and explaining how these programs work at the point of purchase. First, and most obvious, outside of Tesla it is franchised dealers who have to explain and sell this new technology to the mass market. Second, all the incentives adopted federally and in states such as California are administered by or through dealers. "I think CARB understands that dealers are essential to the adoption of EVs," Maas said. The automakers are doing their best making this shift, but the regulation is more of the driving force of how we will all have to pivot." "The ground is still moving beneath dealers making decisions. "We haven't had a shift of this magnitude in the auto industry ever," said Robb Hernandez, president of Monterey Park, Calif.-based Camino Real Chevrolet. But it's a daunting moment for both sides of the car business. It's the network of franchise auto dealers who provide education, service, and face-to-face sales, so companies like GM and Ford are working closely with them. If consumers are to be sold on the mass adoption of battery-powered electric vehicles, car dealers are going to be essential to the pitch. The transition to electric vehicles by major auto makers is likely to make the process a little more stressful, at least in the early days of the EV era when many consumers are still under-informed on EV basics. Personal Loans for 670 Credit Score or LowerĪfter a home, buying a car is the most expensive purchase most consumers will ever make during their lifetime. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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